Truly,

A. Brand Strategy
B. Brand Name
C. Brand Identity Design
D. Product Design
E. Packaging Design
F. Marketing Strategy
H. CRM Strategy
I. Fundraising Pitch

The Best Gift To Give, and To Get

From Product— To Brand
This is a heartfelt story inspiring a heartfelt product with great potential. When our client shared the backstory and impetus behind her product idea, we didn't hesitate to jump in with two feet, racing minds, and full hearts. That's a win/win in our book. The challenge was that we needed to elevate the product idea into a brand and build a solid business case to attract investors and collaborators alike. 

From The Core
We created a point of difference that provided the best market advantage and most substantial protection from direct and adjacent competitors, which led to us unlocking the brand's essence. With the brand's core established, the name, identity, promise, product, packaging, pricing, product roadmap, marketing, and business model almost shaped itself. When you know who you are at the core, it's clear how you'll do things as a brand.

From The Heart
What started as a single product evolved into a new way to celebrate, thank, acknowledge, encourage, advise, reminisce, honor, and shower others with love and appreciation. A new way to make a gift from the heart is: Easy, Fun, Unique, Meaningful, and Affordable. Truly,.